Have you read SEO books or watched SEO videos. If you have I am sure you have been exposed to the fact that if you search for the term click here on Google the number one result is Adobe. Most SEO books and SEO videos will tell you about how that is because the anchor, or link text is click here for the Adobe reader and therefore it ranks number one. The other thing most sites and videos point out is that if you look at the cached view of the page on Google, click here does not appear in the body.

So what does this mean for you? Well, it means that the most important thing you can do is go out there and build links to your website with your targeted key words as your anchor text. I spent many years working on websites. I bought all this software that would make your page perfect for search engines. You may have heard of some of these software applications. Internet Business Promoter and Web Position Gold were two I used all the time.

The problem is these software applications, with a few exceptions, help you mimic the top results in the search engines on your page. The fact is, Google especially, pays little attention to these on page factors. The reason is because these items are within your control. The search engines want to look at things outside of your control so that they get more relevant results for their users. Yahoo pays more attention to on page factors, at least in tests that we have done. It seems MSN likes fresh links more than anything.

So I purposely called link building out of your control in the last paragraph, but did you know that link building is within your control more now than ever? There are several ways you can get links. I don't like people who say put quality content online. I am a webmaster of 6 sites, and do you know I have not ever added a link from my website to another website because I liked its content?

I also think reciprocal linking is a sham. If you don't think Google can see that you are exchanging links for the sole purpose of boosting your search engine rankings you are missing something. I assure you that Google can tell that you are doing this and is discounting all of these links.

So what are the best ways to build links? Well the number one way is to create link bait. With the social media that is out there, if you can create something that a lot of people like it can get large on the social media sites. Another good way is article marketing. Providing an informative article like this one is one of the best ways to build links to your website, and you are completely in control of your anchor text.

There are many ways to get one way targeted links to your website that are within your control. You just need to be on the look out. Make sure that you don't just stick to one way. You want one way links from all over the internet, and you want them from a variety of website types. The more you have the more your ranking in Google, Yahoo and MSN will increase.

Brent Sweet owns a site exposes a secret that is little known on how professionals quickly and easily build one way links. Click here to start building quality high PR backlinks.

Tags: internet marketing, search engine optimization, seo, sem, backlinks, link building, one way links, one way link building