They have been prominent contributors, the production of about half of the Indian utility vehicles are from the Mahindra s Automotive Sector. They have not only managed to take over the Indian car market due to their consideration of Indian roads while incorporating designs for their cars but they were the first to debut the line of Indian cars in the US. Initially they started with CKD jeeps in 1949, and over the last 60 years they have taken care of the rural customer, the semi urban consumer; it has also catered to the defense requirements and luxurious utility vehicles for the urban population of the country. Mahindra & Mahindra Ltd have made Indian proud by selling in 25 countries across 6 continents. The Automotive Sector of Mahindra & Mahindra Ltd has started international operations as well however; the focus of the international operation is primarily to cater only to the international automobile market.
Indian cars from Mahindra & Mahindra Ltd would include - Mahindra Renault (Sedan); Mahindra Bolero (SUV) and Mahindra Scorpio (SUV) that has been a milestone in the Indian car market. It a perfect blend of luxury, performance and the spirit of sport and adventure. Mahindra Xylo, being the latest addition. This is a real complete Indian car. All these cars have at least 4-5 variants available.
Apart from cars, Mahindra & Mahindra Ltd has been manufacturing utility vehicles like agricultural trucks and vehicles for army purposes as well. For about the last 25 years the company has been the largest manufacturer of the agricultural trucks. Mahindra & Mahindra Ltd primarily benefits as it considers and understand the need of the Indian market and manufactures. This not only helps delivering superior performances but help them to build a name for themselves, accelerating marketing.
Mahindra Navistar Automotives Ltd has come into existence. Mahindra & Mahindra Ltd has joint ventured with International Truck and Engine Corporation for getting better trucks and buses for the Indian roads and for export purposes. The commercial vehicles the Mahindra Navistar Automotives Ltd would be manufacturing would range from 3.5 49 tons GVW/GCW.
Automotive Sector of Mahindra & Mahindra Ltd not only has captivated the Indian car market but over 6 decades of production Mahindra & Mahindra Ltd has been able to cater diverse Indian & International consumer base.
http://www.mahindrana.com/ is a leader in Indian Cars. Bringing Mahindrana to the US and providing great quality Indian Cars. Art Gib is a freelance writer.
Tags: cars, trucks, mahindra, indian car