The problem with this approach is that none of the people just mentioned know anything about how to rank on the search engines, or even how to have a "workable" website. Web developers only know the basic level of website creation. To make matters worse, they tend to make the sites "pretty" rather than functional, much less optimized for the search engines. They are artists, not engineers.
In any field where art and science interact, there tends to be tension between the professionals in the respective camps. The artist resents the engineer out of fear that their task will hurt the aesthetic of their design. The engineer will often groan about how difficult it's going to be to make the design work. This is somewhat true in page design, but the artist has nothing to fear. There will be no ugly exposed cables in the act of making their design structurally stable.
The true groaning for the SEO consultant comes when they have to fix a site created by an amateur "do it yourselfer." Whereas the problem with making a site designed by a Web developer actually work was a matter of impracticality, the problems with cleaning up after an amateur get much more complex.
For one thing, there are likely to be mistakes that a Web developer wouldn't make. In-site links may be broken or lead to the wrong page. The coding used to embed objects may be in error. Inappropriate objects may be inserted. The site may just be plain ugly. That's just a small selection of things that could be wrong. The site may demand a complete overhaul.
Even worse, non-SEO professionals might try to use shortcuts that they may have heard of to gain ranking. More often than not, these are black hat techniques that can get a site banned from the search engines. In this case, the task isn't just cleaning up the site. It now involves a process of convincing the search engines to allow the site back on the indices.
Ultimately, these attempts to save money will turn out to be more expensive than going straight to an SEO firm. An experienced staff of SEO professionals will be able to avoid the mistakes made by those not in the field. Most especially, an ethical SEO firm will avoid the shortcuts that can get a website banned from the search engines.
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Tags: business, internet branding, reputation management, search engine marketing firm, content syndication