Simply put; everyone is your customer. They just may not have ordered from you yet.
Everyone you encounter in your daily life is a potential customer. Through positive interactions with others you can learn a little about them, and determine whether a product or service you offer may be suitable to meet a need.
Business cards are useful in this situation. During a conversation in which your business, services or products are mentioned you can give the conversation participants a business card that details your email address and website URL. This avoids the awkwardness of trying to sell your business to someone by asking them to remember a web address. Even if they do not appear to need your business, the opportunity to pass on a card may occur if asked a question like, What do you do for a living?"
This means that every daily interaction becomes an opportunity to promote your business. Common sense is essential in determining when mentioning your business may not be appropriate, and also to tell you when people really aren't interested.
Common sense may also tell you that doing business with family members and friends may be awkward. Simply put, friends and family may expect favors that cost your time and your profit margin. While this may be all right occasionally you might not want to base your business on freebies and family discounts.
Now what does this have to do with how you deal with the difficult situations you may face daily? After all with online advertising you can find customers around the world.
Well, word of mouth is just about the single most powerful type of advertising there is, and people are significantly more likely to discuss a negative experience than they are a positive one. This means that if you have an argument or negative encounter with someone who knows of your business, they may end up telling ten other people about that incident, tarnishing the reputation that you are trying so hard to build up.
Local business may seem unimportant to you, but there is no sense in losing business unnecessarily. A good, steady customer base in your local area can make delivery of goods easier, less expensive, and faster. It can also make offering a service-based business easier thanks to the ability to work in person with your clients.
Finally, the use of the World Wide Web means that no one is restricted to their own geographic location anymore. The interactions that test you may involve online dealings, and the word of mouth may also be spread online. Thus, a bad day for you for could mean a poor reputation for your company if you fail to realize that everyone is your customer.
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Tags: business, internet business, entrepreneur, online business, customer service, ecommerce