1. Critical of course is a dynamic website that attracts traffic and draw in potential customers. After all, your website in the face that your customers initially come face to face with and whatever impression that the customer gets from your site can easily make the difference between a sale and a non-sale transaction.
2. It is important that your website displays your physical address, phone and fax numbers, and email address, among others. Lack of these data can give an initial suspicion of scam.
3. Respond immediately to email inquiries when contacted as this gives an impression of good service that might tip the scale in favor of customer's selection of your product or service to buy.
4. Create a business blog that can be used as another platform to communicate with customers, gather feedbacks, address issues and other concerns of customers.
5. Develop a newsletter for your site to allow your customers to be updated about your products or services and potential new customers to hear what your business has to offer. A newsletter also gives your company the opportunity to introduce its business to any visitor who leaves without completing a sale.
6. As in the brick and mortar business, offer discounts to have an edge over competitors.
7. Give freebies which can tempt customers to buy your main offerings. A cost-benefit analysis can help you decide on the proper freebie to proffer.
8. Offer product or service guaranties and if possible, a money-back guaranty for a particular period of time.
9. Establish a speedy mode of delivery. Customers who are impressed by your delivery methods will come back for more purchases.
10. Your customer service personnel should be thoroughly versed about your products or services. A phone representative who stammers and manifests insufficient knowledge of your products or services is a big turn-off and will surely cause loss of clients.
11. Write information-based articles about the products or services that you sell, about the industry that you are in and post them to blogs or submit them to the many online publications available. This helps drive traffic to your websites and connect you with potential customers in a platform that appears less biased and does not sound like an advertisement.
12. Gather intelligence information through browsing when you have time to spare. Search for organizations, companies that may possibly be interested in your products or services. This might provide not just invaluable clues but also data for future plan of action.
13. Acquire testimonials especially from the more popular customers and with their permission, post them online and in print. Try to have the testimonial more detailed in its description and commentary.
14. Join affiliate marketing to increase your revenue potential and web presence. Since payment is normally based on results, this can be a cost-effective method of finding potential customers.
15. Certainly not the least, protect your domain name, company name and product brands. Be on the look-out for other users registering these names and consider legal action if necessary.
If you need help with website promotion and/or designing websites you can visit http://blog.kaizenet.com.
Tags: marketing, internet marketing, tips, site promotion, freelance, web design, website, promotion, freelancing