When someone visits their favorite search engine and types in keywords that lead them to your website, they're actively searching for what you offer. Well-written articles using those keywords help put your website near the top of the search engine rankings. High page rank creates more potential for traffic, sales and profits.
How Article Marketing Works
Marketing with articles is easy. Write articles that showcase the products or services you sell. Well-written articles are submitted to ezines and other online publishers. Some publishers encourage syndication to other websites and ezines.
Distribution services submit your articles to thousands of publishers. Deep and wide distribution involves distributing articles to a wide variety of publishers in specific categories. Readers dig deeply into categories to find targeted information they seek.
Targeted traffic is qualified traffic. Consumers make purchases based on the information they find during the online search process. Articles inform and educate readers so they feel more comfortable about making a purchase.
Online Exposure
Article marketing helps increase your online exposure. People often share information about products and services with their friends. As more people read your articles, your online exposure is increased exponentially.
Each article you submit creates a backlink. Links to your website from relevant sources increase your page rank. Higher page rank increases the chances that your link will be clicked from search engine results pages.
In short, article marketing ultimately means increased profits. Custom written articles pave the way to your website. Increased traffic means increased sales. Increased sales mean higher profits.
Search Engine Friendly
Search engine friendly articles receive more traffic because search engines find them more easily. Information and keywords must be used correctly to achieve the best ranking positions with search engines. Article marketing is the ultimate white-hat marketing method.
White-hat marketing received its name based on old Hollywood-produced westerns. The distinction between good and bad was purely black or white. Bad guys wore black hats and good guys wore white hats.
With that in mind, article marketing is the ultimate in white-hat marketing. Search engines require a certain set of rules to be followed to achieve high page rank and SERP. Article marketing follows several of those rules and is the best form of marketing to date.
Keyword Optimization
Keywords and key phrases are words that your target audience uses in their favorite search engine to find your website. Your website can only go so far in helping people find their way there. Marketing efforts finish the job your website started.
Proper use of keywords in text ads and articles helps search engines relate those keywords to your website. When used correctly, article marketing increases backlinks, page rank and SERP. It also increases traffic, sales and profits.
Keyword stuffing is a black-hat method of advertising and must be avoided at all costs. The act of using keywords at higher than 2 percent keyword density is considered keyword stuffing. Proper use of keywords yields better results and is approved by search engines.
Most publishers will not accept articles with higher than 2 percent keyword density. Hire a writing service for your marketing articles if you are unsure about the specifics. Editors often review articles before they are published to ensure that only the highest quality articles are published.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells itself; become an Article Marketer Affiliate today. Learn about articles relationship with search engines here.
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