How? By following a simple MAP: MINDSET, ACTIONS and PROCESSES
MINDSET: Yes you can. You have to believe in yourself and in your ability to succeed as an entrepreneur. You have to change your way of thinking, be committed to building your business implementing your business strategy and going through with your action plan.
ACTIONS: There are some actions you will need to take.
Build a business brand and let it be reflected in everything you do. Maintain a consistent colour, logo on everything pertaining to the business. Your complimentary card is a great marketing tool, be sure it carries your business information and service.
Set up your business strategy, your mission statement, values and what you stand for
Look into your marketing strategy and to reposition your business for the growth
As the CEO now is the time to build yourself up to support the frame work of the business development by reading, improving your skills and going on specialized training that will boost the productivity of the business
PROCESSES: These are the steps you need to take to reposition your business
Brand yourself as an expert in your niche
Write articles in magazines and newspapers of your target market
Attract media attention: Position yourself as an expert resource Get interviewed in the media
Give talks at groups comprised of your prospects
Take a leadership role in your trade associations and in networking events
Host special events and invite prospects
Become an Author Package your expertise into books, seminars, and information products
Update your website and make it content rich by educating and giving your clients free advice. Have a free download that solves a problem for your clients. To access the download your prospective clients would need to give their name and email so you can follow them up later with your newsletter, special offers and time bound offers
Who are the Big Fish prospects / clients? Target them and define your niche. If you know who you want to reach and what their needs are, you can alter your product or service to fit the needs of your market.
Always ask for a testimonial from a satisfied client and ask for permission to quote their testimonial on your marketing brochure and website
Referrals: The best form of advertisement is word of mouth and referrals. For every job well done ask for at least three referrals or introductions to other clients in the same industry
Set up Joint Venture and Strategic Partnerships with similar businesses that target the same market
Develop a reputation for speed, consistency and quality
Publish a monthly newsletter either in print form or electronic to stay in touch with your prospects and clients on a regular basis
Be known for your integrity and stand by your guarantees
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