I think it is pretty much common knowledge that the older your domain the stronger chances it has of ranking in Google for a specific search term. Many talk about the sandbox effect which basically suggests a site will be deliberately blocked from ranking highly on Google because the domain is too new.

This all means you have no chance of ranking if you're planning on launching a new domain, at least not for a good year. This could easily discourage a lot of webmasters from even trying to enter the Google arena; however simply stating it's a domain age factor is not giving the true story.

There lot's of sites that manage to rank for competitive terms under the one year threshold but how are they doing it? They are doing it by working endlessly to build one way back links to their sites and giving their pages as much relevance as possible.

You see it isn't domain age that stops your site from ranking sooner rather than later, it is your link profile and how it has developed. A site that has been around three years will have developed a huge link profile in comparison to a site that has been up six months.

There are three main aspects Google will take into account when viewing the links pointing back to you site. It will take into account the sheer quantity of your links, how many links you have pointing at the pages of your site, the more the better. It will also take into account the quality of these links and this does not necessarily mean page rank. They will look at the authority of the domains that point to you, which pages the links are on and how relevant the page is to your own content. Google will also look at the diversity of your link profile, are you getting links from hundreds of different domains or are you simply getting all you links from just a handful? The more domain diversity, the better.

Last but not least Google will take into account how long your links have been active, the older the link pointing to you, the stronger it will be considered to be. This is the only real place age comes into it, all these factors are aimed at stopping spam entering the index, do you really think spammers are going to want to wait a year to make it into the index or build high quality relevant links?

So the domain age theory is not entirely correct, the real factor is your link profile, the size, the quality and the maturity. Once you have managed to gain all three of these aspects your site will start ranking for the terms you are targeting.

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Tags: internet marketing, search engine optimization, search engine optimisation, seo techniques, google seo