Unfortunately, these people that spend all their day chasing the next big thing and proclaiming everything else irrelevant tend to miss the fact that many of the so called 'traditional' methods such as leaflet distribution are still around for one simple fact - they work.
A well implemented leaflet distribution campaign will often eclipse the results returned by advertising on television channels and internet sites, simply because they are far more likely to be seen. Many people get up to make a cup of tea or channel surf during the advertising breaks on TV and increasing numbers of people are installing advert blocking software in their internet browsers meaning that for all the cutting edge advances made in these fields of advertising, they are failing simply because a large amount of people - potentially a considerable chunk of their target audience - are not seeing them. This can lead to the money spent on advertising being wasted due to the low level of returns they experience from them.
Flyer or leaflet distribution methods differ from this in that they are all but impossible to avoid looking at. For example, if your leaflet is placed in a letterbox, the recipient will have to look at it when they collect their mail; combine this with an eye catching design and relevant, well written content which concisely informs the reader about the product or service you are offering and the ways to contact you for more information are easy to find, then your campaign could well be onto a winner.
A campaign of leaflet distribution can often be paid for and implemented for less than you may expect - certainly far less than any high-end television or prominent Facebook advertising campaign, and combined with a solid design, well written content and clear contact information, it is more than likely that your advertising campaign will be successful. Depending on the service or product you are offering, it may be worth combining your leaflet campaign with other methods of advertising, such as posters or even local radio, but whichever method you implement alongside leafleting, the fact remains that it is far from an anachronism in this digital age.
Anna Stenning is a marketing executive with many years of experience implementing advertising campaigns of all kinds. Find out more about leaflet distribution at http://www.oakwoodstudios.com/
Tags: business, advertising, leaflet distribution