Think about your business!
Have you ever had an event that was less than successful? Maybe your employees weren't engaged, your vendor showed up late, the advertisement didn't run in the paper, or the whole town went to the local high school football game instead of your event.
Planning an event to drive traffic is an extremely effective way to reach potential customers in your market. However, if you don't have a handle on the details, it could fall flat.
Throw a party - spread the word - and people will come.
A successful event is one that:
- Drives traffic
- Brings new people to your store
- Educates your customers about the products you carry
- Builds relationships with vendors and local businesses; and
- Creates an excitement and an awareness of your business in the community.
One of the major elements for throwing a successful party is the food - an important component to a special event or party is having something special that will entice customers to come in. A simple way to satisfy this requirement is with ice cream! Everybody loves ice cream because there are so many choices of flavors and toppings that any taste can be catered to. If you consider having a special event that allows your customers to bring family, Ice cream can certainly keep the kids entertained at an otherwise uneventful "work" party.
Depending on your budget and how involved you want to get with serving the ice cream, you can either have a do-it-yourself party or you can have it catered. Some ice cream caterers even take it to the next level by having their servers dress up in cow costumes. How fun is that? This option can serve 30-2500 people. The do-it-yourself option allows for flexibility including a la carte pricing, balloons for decoration and cow deliverers. Do-it-yourself is designed to serve 15-2500 people.
A customer appreciation party is a great way to keep current customers and attract new ones. Ice cream is a universal fun treat that almost anyone enjoys. So, it seems to be the logical solution to the question: What do I serve at my party? In this economy, customers want to feel appreciated for their loyalty and ice cream sure is the pathway to their hearts without breaking the bank in the meantime.
Stephen Kelly is crazy about Ice Cream and has organized a number of Cambridge Ice Cream Parties. To learn more or schedule a party, visit http://www.lizzysicecream.com
Tags: business, advertising, ice cream party