You may well of heard the phrase "Internet auto and car sales", "Internet Sales Department". What do these terms mean ? An internet sales department in an automotive dealership may well mean different things entirely.
An auto "Internet Sales Department" may well mean a distinct internet sales department , actually selling cars on the internet , it may well mean vehicles being sold locally on Auto Trader or Craig's List . It may mean targeted emails and ads to your current customers and potential clients in your local geographic areas.
It could be said that in the past that marketing and promotion was simply a matter of "the message" repeated over and over again via mass market 'broadcasting". It was simple , required little extra effort and thought , incessant if not maddening and often ineffective.
But then again , who cared . It worked. And if a customer did not like it - what could they do - radio, TV and newspapers. At the time , "this was how business was done". It seemed the best and most effective / profitable road of action to take - of past times. With the internet and modern communication tools there are simply better and more efficient options out there. Statistics simply a matter of mud thrown against the wall. Some of it sticks. If the message was broadcast to millions of people and potential customers and only 1/10 of one percent of those people made the purchase all would be grand. It all seemed grand at the time. It all resulted in great production figures , profits for the dealerships and good wages and bonus for the staff.
Not now today. It's just too expensive to deliver product in this manner. People "know more today". They can do their own product and indeed marketing research. One answer does not fit all prospects and their needs. Customers need specific marketing needs, as well as their own individual problems solved.
The internet and computer technologies - All kinds of various options are now afforded. When it comes to a automotive marketing and sales - most operations find that they have a lot more options do drive business by. More options. More flexibility. Or it might well be the older and simpler internet communication formats of what is now called "Web 1.0".0 basic product descriptions and information provisions or the newer, more interactive web 2.0 two way discussion and interaction, the results are all the same. The older one way forms of advertising and promotion in the auto trades are diminishing fast. Newspapers and other mass media broadcasting will retain a use to a degree , but its primary role and dominance will surely be reduced. Get used to it. I have seen the future and it is now.
Its time to rethink your basic strategies, tactics and marketing mix when it comes to auto sales in modern times. It's hard enough out there already on the roads and highways of America and Canada.
T. S. Vaster Winnipeg Automotive Sales Market Leaders http://www.autowest.ca Innovative auto sales dealers http://www.autowestwinnipeg.com
Tags: automotive