The benefits of article marketing are hard for those that have never used it as an advertising technique to believe, yet they are several-fold. In fact, it is just about the only active advertising I carry out, yet many of my web pages are in the top page in Google - some holding the #1 spot. So why is this technique as effective as it definitely is?
Prior to considering that, it has to be underlined that you must write your articles well, or many people will just stop reading. Your title will count for zilch, however, if the rest of the article is badly written and constructed, and bad grammar is a put-off to many people no matter what you might read to the contrary: most will be turned off, will not believe you can help solve their porblem, and just stop reading. This is where somebody for whom English is not their main language, or who find it difficult to write clearly and persuasively, can be helped by an article ghostwriter.
That said, we can now discuss the benefits that article marketing provides and how free advertising is among them. In order to be effective, articles must be submitted to ezines and article directories for publication. Most of these directories are free, and even the paid ones charge only a dollar or two for each article. Each directory will generally provide you with a 'resource' section at the end of the article where you are able to advertise your website or product and provide a clickable link back to a web page of your choice - frequently two links and sometimes more.
This is known as the Authors' Resource, and is different from a 'bio' in that the latter is used to provide personal details. Where only one of these two is offered, you can use it either as a biography or as advertising space: I always choose the latter. That is where you are able to influence your readers even more, and tell them why they should click on your link to reach your web page. Your link must direct your readers to a page on your site directly associated with the topic of your article - This is of critical importance if you want to keep them interested.
Here are four ways by which your article is able to get you free website advertising.
1. Google Listings
If properly optimized for the targeted keyword, your article can be indexed and listed on Google and other search engines. I have lots of articles published on page #1 of Google and other engines every one offers me valuable free website advertising. This type of advertising is practically unique, because it offers you the opportunity to have a page deep within your website listed: something that does not happen often.
2. Backlinks from Directories
You get a link back to a page on your site from each article published on each directory. Hence, publishing four articles on each of 25 article directories or ezines will provide you with a total of 100 links back to your advertised web page. These links are critical in enabling your web page to receive a high search engine listing, which in turn gives you free website advertising. These links also boost your Google Page Rank, which Google takes into account when calculating your listing position.
3. Backlinks from Other Websites
Other readers can and do copy your article for use as content on their own website as long as they also retain the resource with your links. Many do this where their web pages are generally designed for Adsense, and they aren't bothered much by providing free website advertising to you. Each of these will provide you with a link back to your web page.
4. Exposure to Readers
Although many deny the fact, users of article directories definitely read the articles they publish. My 'views' prove that many times over, and I can get over 1,000 views for each article in a very short time - sometimes within a week, sometimes longer. Each of these is also free advertising, and that is without the views they will get when published on other people's websites!
Where article ghostwriters can benefit you in all of this is that you can attain every one of these benefits from only one article that has been written professionally by somebody that understands search engines, and also knows how to promote you as being authoritative in your niche. This is very important to you, and could make the difference between success and failure.
Not only does article marketing provide you with free website advertising, but article ghostwriters can make sure that your article is accepted for publication and is read, and that the reader is likely to click on your links and visit your website. All are extremely valuable, and often critical to your online success.
For further information on article ghostwriters and how to use articles to their greatest advantage visit Pete's site at http://www.article-services.com , and you can also learn the more advanced techniques of article marketing from Article Czar at http://www.articleczar.com