If you truly want to get the best car deal that you can, you need to understand how supply and demand in the marketplace is working either for you or against you when it comes to working the deal on your desired car.
Every single car manufacturer has its own bread and butter type of cars. By that I mean that these are the cars that have the most demand and the greatest amount of supply available to the dealer. These particular models for the manufacturer are the models that really brand the name to the public eye. And the manufacturer uses these popular high demand and high supply models to brand their product in the public eye.
A lot of the reason for this is simply social proof.
Marketing many times uses social proof to provide added stimulation for the buyer. The more the product is seen, people tend to think that it must be a good product because so many other people have it... hence the social proof.
I'm sure if you take just a moment to think about it you can probably name these makes and models from the various manufacturers.
Since getting a good deal when buying a car is the objective, let's look at how supply and demand affects your chances of this.
As of late, a good example would be the hybrid vehicles.
With hybrid vehicles your chance of working your car deal down to the bare bones profit for a dealer is pretty slim. The reason is the manufacturer keeps the demand for these vehicles high by keeping the supply rather low. In fact, many of these cars have waiting lists at some of the dealers. And yet others might even have additional dealer markup tags to the window sticker depending upon where you live... like the profit already built into the window sticker isn't already enough for the dealer!
A good way for you to determine what the supply and demand is for a car that you're looking at, is to take a look and see how many of these cars they actually have on their lot in relationship to their inventory, and the price that they are advertising them for.
If you notice that there seems not to be an advertised price for the particular car that you're looking to buy, but they do have that car in stock, you'll want to note that this car is probably in pretty high demand and the dealer probably won't be as aggressive in working with you to put together that killer car deal.
The stock number on the car that you are looking at possibly buying can sometimes give you a good clue as to how motivated the dealer may be to move this vehicle. Make a note of this number and see if it is newer or older than some of the other similar cars on the dealer's lot.
Most generally stock numbers are sequential to the dealer, meaning the lower the number the longer the car has been sitting on the lot. Aging inventory cost dealers money, so they can be much more motivated to move a car that has been on their lot longer. So with a little investigation, you can at least determine which of the cars you are looking at has been there the longest. By taking the time to arm yourself with this type of information, you can greatly increase your odds that you'll be saving some big bucks when you sit down and begin negotiating your car deal.
Buying car involves a lot of different processes and market variables that require your attention. Persistence will pay off when buying car. Be sure to put all the pieces together and you'll be able to more confidently work a good deal.
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Tags: automotive