Scott Lindsay's Articles
Internet and Business Online and Business Reinvention
Every business changes to meet the expectations of their customers and to respond to current and expected changes in things like the economy, fashion, personal taste, generational dictates and more. For instance if your local Sears store hadn’t changed over the years it would still be called Sears and Roebuck and would sell primarily from catalogues.
Internet Marketing and Membership Sites
Membership websites are a great way to develop wealth online. The reason this is true is that online marketing has discovered an entirely new consumable product – content. This component of content in Internet marketing can take on a life of its own, and that’s where a membership website comes into the picture.
Internet Marketing For a Weak Economy
Prosperity marketing can leave response a bit flat in a weak economy. What is prosperity marketing? It is marketing that focuses on filling the personal longing for something new and exciting.
Ecommerce and the Motivation to Start
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea.
Blogging and How It’s Changing
I have written numerous articles about the marketing benefits of a blog and while I still firmly believed in the medium there seems to be a trend that may result in diminishing returns when it comes to marketing objectives.
The Promise of Cut and Past Marketing
When it comes to Internet marketing I like to think of the frame of mind needed to excel as ‘cut and paste’. Too often online marketers in the 21st century view method better described as ‘concrete’.
Learn to Express Your Business Vision
Web development becomes the visible expression of a long-term dream. In many ways the hardest work in your online business occurs long before you get online. The seed of your idea was planted long ago.
Email Marketing With Permission
Email marketing is part of a trend known as permission marketing. This essentially means that customers have given their permission to allow the business owner to market to them directly. Email marketing is a direct pitch that encourages potential customers to take the next step in your cyber relationship.
Internet Marketing is a Fight You Can Win
As early as the 1970s it was not uncommon to hear radio advertisements that simply mentioned a product or brand name and suggested consumers consider the purchase of a new model.
Internet Marketing and the Reinfusion of Humanity
Selling on the Internet has often removed a very crucial element from the buying experience – humanity. It is easy to log on, peruse an ecommerce site and escape unnoticed. That is, in fact, the appeal of most online stores.
