Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are.

Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson.

Service business owners frequently get last-minute requests to change a project. If you say "yes" too often, you become unfair to other clients and your business becomes less profitable. Copywriting for your website can help you avoid these situations before they arise. Read on to learn how.

Service businesses have found that Facebook is a social medium that contributes to lead generation, if used strategically. You need a large and growing network of friends. Here are some tips for sending invitations that encourage "yes" answers from targeted Facebook users.

The debate rages on. Do webpages with nothing but text generate more sales, or do webpages featuring both text and images (e.g. illustrations, photos, etc) and/or other graphical or multi-media elements (e.g. videos) convert more?

Whenever we land on a site our initial focus is taken by design, quickly followed by content. If you’ve got a brand new site, complete with all the flash bells and whistles, but don’t have the copy to match it, you’ll leave visitors disinterested and ambivalent.

Writing and distributing articles to online article marketing directories is a highly effective method for building and maintaining a successful online business.

Given recent indications that the United States Federal Trade Commission intends to clamp down on Internet marketers and others using 'atypical' testimonials in their marketing, it may be reassuring to know that testimonials are not always required in your marketing materials.

Anywhere from 30,000 to 100,000 new websites are published every single day. "How in the world will yours ever get found?" This is where SEO content comes into play.

There are so many SEO content providers -- all with various degrees of experience, pricing, service offerings, etc. It's hard to know who or which firm to hire. To help you get the best online content provider for your firm, following are two of the biggest considerations to keep in mind.