Writing sales copy is both an art and a science, and your sales copy can have greater impact simply by following a few time-tested principles. This article examines 6 powerful selling words that you should incorporate into your work the next time you write sales copy: You.

What is more apt to capture your attention? If you wrote copy that says, "Our product removes most blemishes in a short time" or "Our product has been proven to remove 80% of facial blemishes in three days"?

I shop a lot online and, as such, am frequently exposed to landing pages and sales pitches of all sorts and designs. Being a copywriter myself, I notice many selling errors that writers commit all too frequently, each of which can affect your entire sales process.

Online business owners often think Twitter is for children. It sounds so frivolous! In fact, some people get 30-90% of their revenue from Twitter-generated transactions. Here's how.

Most internet visitors go online looking for something to watch or read. They might be researching a topic or looking for something entertaining. Even those who use the internet for business or just for emails have been tempted to read a funny story or interesting article.

A style guide is the lighthouse that can guide any editor through the fog of a manuscript so that it is clear at the end.

If you want to sell more on your website or your client's website, then no piece of text is more important than your headline. Your sales copy still need to convince prospective buyers to buy, but if your headline is dull or ineffective, then people won't stay on your page to read what else you have to say.

You've got a terrific offer and you can back up every single promise. Your offer is truly unique. But it's so special that nobody will believe you. Copywriting rides to the rescue with these 5 techniques.

Being a professional writer can be one of the best online careers imaginable. The commute is awesome, pay is great, and you get to work for yourself.

While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.