At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning.

Website makeovers usually begin with a focus on design. That leaves you with a professional-looking website that won't attract clients. In fact, an over-designed site may turn away visitors. Here's what to do instead.

Summary: Smart business owners know the end of year is the time to pull out all stops. To give their all to finishing at the top and leave mediocre performers trailing in their dust.

Whether you believe in writing short or long copy here's Copywriting Expert, Ray Edward's, easy-to-follow, 4-step approach to writing a high income-generating sales letter.

Copywriting for the Web is a completely new form of copywriting. It's just over a decade old, so copywriters are still finding their way, with new "tricks", such as video and sound on landing pages, appearing regularly.

Want to start your own freelance writing home business? You can. And chances are, if you go about it the right way, you'll make much more than you could at your day job.

Recently I was sorting through results of my reader survey. I asked the question, "What is your biggest marketing challenge?" The answer came back loud and clear: "I am overwhelmed by all the writing I have to do.

The call to action! Understand why this is necessary for the reader, not just the salesman.

Have you ever read a sales copy, or promotion copy… and wished somehow it’d sound just a bit more velvety… flow slightly better and increase your desires towards the main product so you can actually make the buying decision or SPEND MONEY for it?

Life is not fair. As a business owner I’m sure you know of inferior products and services that do a lot better than yours. You gripe and sigh and wonder how can people buy those lower quality products while yours rot on the shelf?