Direct response advertising is a proven marketing method that generates leads and turns leads into sales. The last and vital step in the communication process is to get people to take action now. The longer they delay the less likely you are to convert a lead into a sale. Here's 10 tested techniques you can use to get more prospects to want to take action now.

Social networking has been associated with Facebook and Twitter. But you can build connections and attract targeted traffic to your website with online book reviews.

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.)

What is a PS? Why are they so important in sales letters anyway?

Summary: Smart business owners know the end of year is the time to pull out all stops. To give their all to finishing at the top and leave mediocre performers trailing in their dust.

Copywriters offer tried and true techniques to make your website ore profitable. But some nerdy websites break all the rules while they generate leads, convert traffic and sell products. What can these nerdy websites teach even the savviest business owner?

A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start?

Copywriting is essentially the art of persuasion, and it's vital to your business success. Although copywriting is usually though of in terms of advertising, it can be used successfully in any form of communication, from speeches to classified ads.

Learn about the challenges of a freelance writing career and how you can be prepared once you start your own writing business.

You have precisely 2 minutes before the ding of the elevator signals the parting doors and your once in a lifetime opportunity turns and walks away forever. Do you know what you are going to say?