The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. This article explains all...

An autoresponder also known as a mailbot, an automatic email, or email on demand system...is designed for handling a high volume of out-going email. This article explains all...

Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing program? Here's my answer...

Last week, I was checking my email and I noticed a message from a "Sheldon Uthman." The subject line of the email simply said "A message from Sheldon Uthman." This article explains all...

Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf. There's a great mortgage lesson here...

Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate new prospects and customers. This article explains all...

Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer's vehicle over another? This article explains all...

Every Mortgage Professional needs a personal website...no ifs, ands, or buts about it! Here's my short list of nine reasons why you need an online presence...

How do you make your mortgage advertising and mortgage message standout from this never ending unrelenting horde? This article explains all...

Yes, I love bulletin boards. I'm referring to those old fashion "cork boards" that in order to post notices require the use of push pins, thumb tacks or even staples (a bulletin board no no). This article explains all...