So, you have decided to set your your own home business online and finally you are going to build your own optin list. You know the "money is in the list" and now you are going to build your optin list because that is what all the successful people online are telling you to do. Truth is, without an optin list, it is a lot harder to really make money.

If you've been in internet marketing for more than 5 minutes, you've heard the various Guru's telling you that the "money is in the list." It's a fact of internet marketing, and it well know that successful internet marketers rely on their email list to generate tens of thousands of dollars simply by sending out emails and promoting various affiliate offers and other services.