Competition is fierce, money is tight and customers are reluctant to buy. The role of marketing is to make people aware of what you're offering and of your unique selling proposition (USP). One way to differentiate yourself and your business is to host teleseminars.

What's better than owning a gold mine? Having a better business model for extracting gold. This article explores how business model innovation has revolutionized the gold mining industry.

You could lower prices, add more features, improve the packaging, provide promotions, or increase marketing. Which direction will bring the biggest increase in profitable sales? Add benefits customers want that cost you little.

To profit the most go beyond reducing your costs through technology . . . to lowering costs from suppliers through to customers' customers.

Complacency over costly ways of operating can often be successfully challenged by seeing the solutions that others have employed throughout the world.

This article looks at the interaction of customer selection and location with the type of offerings you provide for impacting profits and growth potential.

Any business, new or established lives by the outcome of their profit and loss statement. Most businesses have this available on a monthly basis and many accounting programs available for the home computer can be programmed to print this out every month or whenever the business owner wants to see how the business is performing.

Choose a new profit-expanding direction, and most people either won't get the word or will be confused. Trying in your messages about profit expansion into your offerings, and you'll do a lot better in profit growth.

Explaining how to expand profits is usually the last item on the list for a profit-expanding new strategy. As a result, this important activity receives short shrift and is usually botched with expensive consequences.

The easiest way to get started in internet marketing is by promoting and selling affiliate products. There is a lot of money in selling other people's products, and you will get a much faster start then you would trying to test and develop your own product.