Many service professionals will tell you that the words 'ethical' and 'marketing' don't belong in the same sentence. While you'd be opening another can of worms by asking for a precise definition of 'ethics', let's just say for the moment that often marketing leaves us feeling a little dirty, or sleazy if you prefer.

After experience with defining business model innovations and adding lots more tests, you'll reach a point where you have more successes than you can handle. What do you do?

Most people don't believe that exponential cost breakthroughs are possible. Among those who do believe, there is often a failure to appreciate the activities involved. This article explores both dimensions.

Many cost reductions simply burden customers with more costs and drive customers away. This article looks at using cost reductions to attract more customers.

Marketing must focus on helping potential customers realize what their needs really are and what offerings will provide for those true needs. This article addresses how false beliefs cause potential customers to act in ways contrary to their best interest and yours. Questions are provided to eliminate this problem.

Get expert help in evaluating your outsourcing options when your internal knowledge is limited.

Most business models deliver the wrong benefits. Correct that misperception, and you will can have a strong foundation for a more profitable business model.

Automation is often used to make everyone go through the same process, jump through the same hoops. But automation has a greater potential to free people to pursue an individualized need.

Why don't more people make breakthroughs? It's because they believe that breakthroughs aren't possible. This article explains how to get past that purely mental roadblock.

Slow development and large expense in cutting costs are usually signs of limited opportunity. Seek the fast-developing and low expense opportunities for cost reduction instead.