Sometimes you are better off not adding an offering because your costs go up faster than your profit contribution. This article shows how to avoid that problem and add highly profitable new offerings for your customers.

YouTube videos are so popular in this modern pop culture media that excerpts from videos are being shown on TV, major TV conglomerates are producing entire series for internet only-viewing, and viral marketing has emerged as the newest superpower method of marketing.

Pick the wrong time to test a new price, and you'll get back bad information. Here are some ways to avoid making that mistake.

EMC, the data storage giant, went from being a marginal also-ran into an industry powerhouse by first concentrating its business model innovation where the value would be highest. This article provides a case history you can learn from.

Customers' needs and wants change. If you are flexible in serving those needs, you'll do better. Creating a process that flourishes with flexibility is a key ingredient in that success.

Let your people see what improvements they can come up with before you outsource. They will often see better choices.

Most organizations don't have many proven ideas for business model innovation to implement. This article presents answers for that situation.

Expecting your organization to find all of the breakthrough methods that you could use is unrealistic. Expand your search and you'll enjoy more breakthroughs.

You must deal primarily with the important aspect of collection of information about an organization’s ethical performance over time, what needs to be recorded and analyzed. However, it also allows for discussion of the ethics of handling information (per se) with integrity.

Ignorance is a great barrier to profit growth. Even when life itself is at stake, ignorance too often reigns. This article proposes that leaders and managers explore what they do not know to grasp rapid profit growth.