I was at an event recently and one of the scheduled speakers failed to turn up. Never being short of something to say and a desire to help other business owners I volunteered to do a 10 minute 'open floor.

Advice on training the sales reps that will bring you the most income.

The moment you use the old-school cold calling approach the traditional pitch about who you are and what you have to offer you trigger the negative salesperson stereotype. And that usually means instant rejection from your prospect.

Severn hands-on steps and techniques to increase sales and revenue.

Most of us really dislike cold calling. It's probably the most dreaded of all sales activity, and causes the most rejection.

Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight.

You're sitting in front of your prospect. You've spent time building a deep level of rapport, trust, and making them your best friend. They're smiling and very at ease with you. So what's next?

Most people who still use the traditional cold calling mindset look at voicemail as a dead end. They say to themselves, "Oh well, I may as well leave a message and hope he calls me back."

By the time you finish reading this article, you will have learned how to present your product or service properly.

You probably never tell potential clients your real goal in calling them, but you don't need to. They're already aware, because we're all sensitive when the phone rings and it turns out to be someone we don't know.