If you run a business in New York, it makes sense to hire a New York SEO and internet marketing company to boost your website’s local SEO rankings, but which one do you choose?

Many online companies are wary of using email as a marketing tool, because they believe that it’s too hard to avoid being labeled as spam. In fact, there has been a recent backlash against email marketing.

There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Here is an introduction to Yahoo!'s automation options.

These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing?

In the last article on the Social Media News Release, we discussed reasons to avoid using the SMNR for all of your press releases and that caused quite a buzz :). That's not to say that the SMNR is a bad investment altogether.

The old SEO tricks just don’t work anymore. Keyword spamming and invisible phrases are not only looked down upon in the world of internet marketing, they can actually get your pages banned!

Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability.

SEO experts agree that social media sites are the most pervasive and popular internet trend since the dot.com explosion. They also agree that, while there are vast similarities between the dot.com boom and the proliferation of social media websites, there are also some distinct differences.

In the past weeks we saw that Search can lead to Instant Answers, effectively reducing the amount of information we're exposed to.

One of the questions we might ask when investigating marketing tools is what should I choose when it comes to PPC v SEO.