Social Networking the buzz around town. But as a business owner, the real question is: Is it worth my time?; Can it help my business -- really? This intro article will get you started exploring the world of social networking and considering how it can impact you and your business.

Spending precious advertising dollars on a mass advertising campaign to promote one’s neighborhood business is too risky a prospect for most business owners. Many owners just do not have the budget for a large ad campaign.