Learn the distinct differences between Trade-Mark Law and Copyright law and what they protect.

I started buying and selling domain names in 1995. Domain speculation began sometime in 1994. I did appraisals and was one of the biggest advocates for registering generic domain names rather than made-up names or those that violated trademarks.

The FBI estimated that more than $433 billion was lost due to intellectual property theft. If you don't register your domain as a trademark you can easily become part of the statistics.

Business owners work long and hard establishing their corporate identities. Yet they can lose everything if they don't trademark their name, logo and slogan. Read this article to find out the quickest, money saving way to get the protection you need.

The value of your trademark as your company's goodwill

Whether a color can become a federally registered trademark

Internet users search for information online through search engines. Because some web page owners have paid for links to be included in search engine results they frown upon competing websites using their trademarked terms as keywords for links whenever the trademark owners results appear as a search result.

Consider it “mine” Trademarks are distinctive symbols or marks that signify a particular outfit, organization, company or commodity. It is a referential sign that was created to signify a single source.

Look around the Internet, particularly at blogs written by high-priced naming consultants, and you'll find a lot of rules about what makes for a great business name. Some of these are pure nonsense.

Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That’s unwise because they don’t take the time to think about possible shortcomings of the name they settle on.